The last two years of living in Korea has been cherry blossom heaven. I had amazing experiences at the nation’s biggest cherry blossom festival in Jinhae both years (2016, 2017) and didn’t see the same thing twice. When I announced my move to Gyeongju, the museum without walls, everyone said “oh what a beautiful place! you’re going to love the spring”. And I was. I was excited to love spring until it turned out to be the bipolar spring from hell. It’s late April still vacillating back and forth from 10C with rain 30C with sun. Neither the flowers nor I know what to do.
I was so ready for a couple weeks of stunning cherry blossoms and sunny afternoons by the lake and river, but instead I got about two days (both of which I was working during) and then the rain drove all the blossoms away.
Since I couldn’t attend a cherry blossom festival this spring, I’ve decided to focus on the other bounty of cherry blossom season: the themed food and drink. Bearing in mind I’m not in Seoul where the trendy boutique cafes all live, I decided to try and find as many cherry blossom themed consumables as possible in my small town of Gyeongju.
This is by no means a comprehensive list. Every town has a few local variants, and who knows how many tiny cafes and bakeries were selling their own seasonal specials that I never even encountered. Nonetheless, it should be obvious that cherry blossom season isn’t only a feast for the eyes.
Coffee:
Starbucks Cherry Blossom Frappuccino: This one is available in several countries. It’s a seasonal milkshake style beverage. I like that it wasn’t too sweet. I don’t feel like it tastes especially floral, but it’s pink and festive and fun, so why not?
3 stars
Ediya Cherry Blossom Latte: As a result of the Starbucks trend, every other cafe here offers some variation on the cherry blossom latte/frappe. Ediya is probably the most famous, but I found it to taste like strawberry milk. The iced latte version was thicker than flavored milk, but not all the way to frappe/milkshake status.
1 star
Bliss Blooming Latte: The one coffee shop I really wanted to visit this year and didn’t get to try was the cafe Bliss out by Bomun Lake. They have a latte with a “blooming” blossom. A confectionery of some sort that expands in the coffee. No other branch offers this cherry blossom special. I saw the video online and was instantly captivated. However the lake is rather far away and I never made it out there a second time after learning about it. I’ll put it on the list for next year.
(not rated)
Kanu Spring Blend: This is my go to instant coffee brand, a phrase I never would have believed I could have uttered 5 years ago. I admit, I did try it at first because of the ads, but it’s so much better than most of the other packet coffees in Korea that it soon became a staple at my office desk for emergency pick me ups. I was so excited to see it show up in the seasonal line up, but I haven’t seen it in any of Gyeongju’s shops.
(not rated)
Drinks:
Cherry Blossom Soda: GS25 is a major convenience store brand here in Korea and they also have their own line of drinks and snacks. In the spring, they offer a couple of cans decked out in cherry blossom art. The pink can is a bright pink bubbly soda pop that wins hands down for the most floral flavor. It reminded me of drinking sweetened rose or orange blossom drinks in the middle east. I don’t know if it’s made from real cherry blossoms or if they use a more common flower to get the flavor, but it’s legit. My only complaint was that it was so insanely sweet I had to dilute it. I wanted to mix it with gin, but I haven’t found a local supply since moving here. I tried it with water, but that didn’t work well. Finally, I mixed it with milk, Italian soda style, and that was delicious.
4 stars
Cherry Blossom Grape Juice: The green can was actually my favorite drink of the season. Instead of a soda, it’s green grape juice with the same intensely floral flavor as the soda. It doesn’t have the crazy pink dye, or the bubbles. It’s a bit less sweet, and it has some tasty fruit jelly bits in the bottom. It was still strong, but I diluted it with just water and it was perfect. I’m thinking of buying a bunch to stash for the summer.
5 stars
Cherry Blossom Milk: Koreans love flavored milk. Banana is the most popular flavor here, but I’ve seen several others including green grape and apple. While perusing at a local 7-11 I noticed a single serving milk container with pink blossoms on it. Upon closer inspection, it was indeed cherry blossom milk. It wasn’t bad, only mildly too sweet and somewhere between floral and fruity. Worth drinking once, more than once if you love sweet milk.
2 stars
Alcohol:
Hoegaarden Cherry Beer: It’s technically cherry flavored and cherry blossom scented, but it was released seasonally and decorated with pink blossoms. I was expecting it to be similar to a lambic, but it ended up tasting more like a shandy made with cherry-ade. Not too sweet, and certainly not bad.
3 stars
Kirin Sakura Viewing Can: This beer is decorated with the signature unicorn dancing amid the sakura. Kirin is a Japanese beer company and sakura viewing is an important part of spring. The seasonal can is decorated to put you in the mood for spring, but the inside is the same classic Kirin taste. I happen to like Kirin beer, so this wasn’t a big disappointment.
3 stars
Soju: I saw posters around town for soju (the Korean distilled rice wine) that had cherry blossoms on the label, and usually when there’s something on the soju label other than bamboo it signifies flavor, so I was very hopeful when I finally found some. Sadly, it turned out to be regular soju, which I don’t care for as much as the cheongju (like soju, but smoother with less of that nail-polish-remover aftertaste).
1 star
Foods:
Cherry blossom popcorn: GS25 is a chain of local 24 hour convenience stores. The same brand that created my favorite floral soda and juice, as a matter of fact, and they didn’t stop at drinks. Amid the food offerings was a light pink bag of cherry blossom popcorn. This was my first find of the season this year and I wasn’t sure what to make of it. When I opened the bag, I was hit by a powerful and pleasant perfume making it clear that this was not merely pink popcorn, but genuinely floral. It was sweet and tart, with a base coat of kettle corn and a top note of something like Smarties. I didn’t realize at the time, but I suspect it was made with actual cherry blossoms. More later.
4 stars

Cherry blossom Pepero sticks: By now the world knows Japan’s famous Pocky sticks: crisp shortbread sticks dipped in chocolate and other flavors. When my family lived in Japan in the 80s (yeah… old) the iconic treats weren’t available in the US and I spent years pining for them after we moved back to America. Although Korea has gotten past it’s hatred of all things Japanese enough to import Pocky, they also have their own national brand of the delicious snacks called “Pepero”. There’s even a national holiday for Pepero where all the stores sell huge boxes and decorated gift sets and we all buy and exchange boxes of Pepero. Not Pocky. The Lotte brand of short, double dipped pepero are delicious anyway, but then I spotted this special pink package and had to try it. The first dip was white chocolate and the top coat had the same sweet/tart taste that I’m coming to realize is the ‘authentic’ cherry powder flavor. It was more creamy than sweet, which was refreshing. It’s not going to replace chocolate as my favorite Pepero flavor, but still enjoyable.
3 stars

Cherry blossom frozen yogurt: Since many coffee shops here are also dessert cafes, it wasn’t only coffee drinks that came in exciting cherry blossom themes. Yogurpresso is a dessert cafe that specializes in, as you can imagine by the name, frozen yogurt and espresso drinks! Unlike American fro-yo, this is quite tart, like actual yogurt instead of ice cream with an identity crisis. The large “blossoms” are crisp meringue and the sprinkles are some kind of candy. It might be one of the preserved cherry blossom additives. I’ve seen them mostly advertised out of Japan. More likely they are random berry flavored sugar bits. However, the little carafe of pink milk down there is the cherry blossom flavor. A tiny pour over to add floral goodness to the sundae. It was tart and refreshing with a variety of flavors and textures to keep it interesting.
4 stars
Cherry blossom pastries & snack cakes:
Once again in a convenience store (they are truly ubiquitous) I found a rack of blossom themed snack cakes. I’m not a huge fan of the packaged pastries here in Korea. Although they are super cheap, they are far inferior to the fresh pastries offered on every other street at the cafe/bakery combos like Tous le Jous and Paris Baguette. I got one bun to try, but it turned out to be strawberry creme. The darker red is red bean (a common bun filling and one I actually quite like), but I prefer my red bean filling with fresh cream. The strawberry was too sweet and there wasn’t anything cherry blossom about it other than the pinkness. The other snack you see here is a variant on the ever present snack cakes. I read this one before grabbing it and it’s also just strawberry and cream cheese. I didn’t bother to buy it after all.
1 star
Festival food:
I didn’t go to any festivals this year, but I decided to throw in my festival food observations from previous years. Every festival in Korea has shaped and colored cotton candy. I’ve seen cartoon charaters, animals, and abstract art created in spun sugar. Cherry blossom festivals of course bring out cherry blossom shaped cotton candy. I didn’t eat any because I figure it’s all cotton candy flavored when we’re talking about festival street carts.
(not rated)
I did eat the cherry blossom fried ice cream at last year’s festival, however. It’s not very pretty, and it’s hard to tell in the paper cup that it is blossom shaped, but you can sort of make out the petals at the top? The best part of this treat is watching them make it. The vendor removes a super frozen blossom of ice cream and dips it in batter before dropping it in boiling oil right before your eyes! When it’s done, the outside is warm and crispy and the inside is cold and creamy. It was vanilla, and I loved it anyway.
4 stars
Honey Butter Cherry Blossom Potato Chips: I was not going to eat this. I saw it early in the season and turned away. This is because when I first arrived in Korea I tried the Honey Butter Chip. I do not know what the obsession with honey butter flavor here is, but you can get WAY too much stuff in honey butter. The problem was it was awful. It was cloyingly sweet and the butter was really potent (maybe because they use French fermented butter?) I was glad to have the experience once, but had no desire to repeat it.
Then I read another blog about Korean snacks and discovered that the limited edition seasonal flavor is actually made with domestic cherry blossoms, harvested from Chilgok County in north Gyeongsang. That’s really close to where I live!
Only 1.4 million bags were released, by the way. That sounds like a lot, but there are more than 51 million people in Korea, soooo I guess we’re sharing. As you can see, the chips are not pink. I’m fine with that since it means no dyes. The smell of cherry blossoms is the first thing that hits you when you open the bag, which is saying something, since potato chips have a fairly strong smell of their own. I tasted a crisp and was pleased to find that the cloying sweetness I’d disliked in my first honey butter experience was dampened significantly by a gentle floral tartness. I became extremely curious at this point. So many of the things I’d tasted had been more tart than floral, and I’d just been assuming it was a matter of artificial flavors, but this was made with real flowers!
4.5 stars

The Last Word on Cherry Blossom Flavor:
I looked it up, because that’s me. I found that in Japan, there’s an ages old culinary tradition of salt pickling cherry blossoms in plum vinegar. But, Haitai Corp. was very clear about the Korean origin of the flowers they used (equally proud of the French origin of the butter they use, by the way). I broke down and worked on translating the package and ingredients list to try and get more information, but all I could gather was that it’s domestic Korean flowers and not artificial flavors.
My only conclusion is that cherry blossoms are actually tart in taste. This explains why every cherry blossom treat I tried was either a little sour or way too sweet. The flavor has to be treated more like lemon or green plum in contrast to sweeter flowers like jasmine or lavender. Considering how many times I was surprised by sourness, maybe I ate a lot more real cherry blossoms this year than I realized.
Happy spring and happy snacking!
My school is the first exposure I get to the flowers in spring since I pass by a stately line of a dozen or so trees every morning on my way in. I watched with growing anticipation in late March as the buds swelled on the branches and finally burst onto the scene on the particularly gray and chilly afternoon of March 27th.

glorious afternoon in the park.
Food bonus: Last year I got to try the Starbucks Cherry Blossom Frapuccino, but this year I tried the McD’s cherry blossom soda and the Hoegaarden Cherry Blossom beer. I’m still not sure what cherry blossoms are supposed to taste like, but it’s fun to try all the seasonal attempts to capture such an ephemeral experience in flavor.
Jinhae is the country’s largest cherry blossom festival. I went
We left on Friday April 7th. Knowing that the storms might have wrecked the blossoms, we still wanted to go to see the lights, shows, and food. It’s not a long bus ride from Busan and we found
We were too late to get a seat in the stands, but we watched from the sidelines and enjoyed the music. I had spotted a group of dancers wearing the distinctive hat of my favorite style of Korean traditional dancing. I fell in love with the spinning ribbon hats the first time I watched them
Next, we headed off for dinner, where I got a repeat of my delicious meal from last year’s festival- whole pig BBQ and dong dong ju (delicious local boozy drink). Once our bellies were full, we moved on to our evening goal of night-time light displays along the river. Along the way, we found more amazing treats: fresh strawberry “latte” (made with homemade strawberry syrup and fresh strawberries in milk, it is what strawberry Nesquick becomes
when it dies and goes to heaven), and “cherry blossom” fried ice cream. I think it was really vanilla ice cream, but it was shaped like a cherry blossom. When I ordered it, the man took one out of the freezer behind him and dropped it into the hot oil. A minute or so later I had the crispy desert in my hand. The outside was crunchy and a little bit salty, providing a wonderful compliment to the sweet, creamy ice cream inside.
The most famous part of Jinhae is the narrow “river” that runs through town and is lined with cherry trees the same way the path at Samlak is. Mind you, just about every street in Jinhae is lined with cherry trees, and the mountains around it are dotted with fluffy pink clusters of them, but the river is famous for the density of the trees and the stunning beauty of the blossoms over the water. Plus the decorations. Last year my favorite were the






The turtle ships were famous for their ability to deflect the arrows and flaming arrows shot by the Japanese that so easily destroyed wooden boats. The shell of the “turtle” is a spiked metal carapace at a gentle sloping angle that was fireproof and arrow shedding. Yi’s
Guests were invited aboard to explore the ship. Inside it was warm, golden wood. The main deck, which would have been open to the sky on a regular ship, was well lit by a series of cannon ports and arrow slits that allowed the crew to point weapons out while minimizing exposure. There were two small state rooms on the main floor as well, but the captain’s quarters were clearly utilitarian and not anything like the luxury we see in replicas of British ships. The head (toilet) was a series of holes at the aft (back) which opened over the sea for swift disposal.
Through narrow openings in the deck floor we could see below to the crew quarters and galley. There was a ladder leading up to a small space storage above. Decorative spears and battle drums were dotted around the deck. Cannons pointed outward and oars the length of 2 grown men or more were shipped in racks along the ceiling.
I’m also spoiled rotten by the UW campus quad which boasts 40 old and giant cherries that put on a spectacular show for the students every spring. It seems, however, that large portions of the Western population have simply never experienced the joy of standing in a huge grove of cherry trees in full bloom as the wind teases the frail petals loose and swirls them through the air around you. I am sad for these people because as beautiful as the paintings and photographs are, they cannot do the experience justice. So please, find your nearest cherry blossom viewing spot and GO.

for the day. As the bus drew nearer to Jinhae, our windows became filled with blossoms, as the roadside and mountains were simply covered in the blooming trees. And once we arrived, I began to get an understanding of what 340,000 cherry trees might actually look like. Every street we walked on was lined by trees, planted every 3-4 meters on both sides. No matter where we turned, we were walking under a blossom bower. The main festival stage isn’t a far walk from the bus terminal and soon we were greeted with streets closed to traffic and covered with tents offering traditional fair foods and souvenirs. Lucky me, my companion was just as interested in sampling all the unique foods as I was. The first thing we were greeted with was a whole pig roasting on a spit, and we resolved to try that for sure, but he had ice cream on his mind first, so we kept looking.
Following the sound of some flute music, we turned a corner and were greeted by a most unexpected sight. Two men in what seemed to be traditional Native American dress. Lucas had no idea what they were dressed as, and I had to try to explain while being totally bewildered myself as to why Koreans would kit out in feathered headdresses. I’ve since done a little research and it could be one (or a mix) of two things: 1) Korea really enjoys using other cultures’ stereotypes in pop-culture and they aren’t always sensitive about it, and/or 2) they were actually trying to honor the culture because Native Americans did help to defend Korea during the Korean War and have gone largely unappreciated for it. Either way, it was quite a shock for me to see these costumes at a cherry blossom festival, and further on I noticed that the souvenirs in that area consisted of a lot of dream catchers and other stereotypical Native American tribal art and jewelry (although in a real hodgepodge of tribal styles).
As we made our way toward the stream, we finally found our ice cream vendor. I’d done some reading on the Jinhae experience before I went, so I had a few things to look out for and this was one of them. This odd confection is a “J” shaped corn crisp shell that’s filled to both brims with soft serve vanilla ice cream. The flavor is about what you’d expect, although the cone was a serious improvement on the standard American cake cone, it’s also a far cry from those waffle cones I got in Prague. But the experience is the thing, and as soon as he spotted the vendor, Lucas swept down and bought us two. The man at the booth was having fun clowning around, pretending to drop the ice cream, and in the end, he turned both cones upside down to form a heart with the two of them for us. Korean culture is big on dating and romance, and he had no way to know Lucas and I had only just met a few hours ago, but it was cute and we took it in good humor.

After a little bit, Lucas became enamored with the grapefruit drinks we had seen other tourists enjoying, so we found a vendor and ordered two of those. We watched, fascinated as the vendor cut a neat hole in the top of the fruit, then held it up to a machine which quickly reduced the insides to pulpy juice. Finally, he popped in a straw, and set the sticky globe into a plastic drink top to keep our hands clean. Ah, fair food. I love grapefruit juice, but nowhere else do I know anyone who would say, “sure, let’s drink that right out of the peel!”. I felt 5 and it was awesome.
By this point we were starting to sense the layout of the festival (plus we’d seen a map) which had the central stage at it’s hub in the largest roundabout in town. Streets came off the roundabout like bicycle spokes, each one lined with blossoms and tents, and each one leading to a different destination for viewing and exploring. Out of the 8 possible directions, we probably only went in 4-5 and I missed out on at least half of the festival’s activities and sites even though I spent nearly 9 hours there that day. Taking a look at our options, we headed back toward the center of the festival to try to find the mountain observatory.
You may remember that upon arriving, one of the first foods of interest we saw was this whole roasting pig? Well, that was what we wanted for lunch. Thus we hiked back towards the center of the festival, scanning the booths around us for that telltale swine-flesh until we found one. Neither Lucas nor I had any real amount of Korean language ability, but pointing works well enough, and it turns out “Barbecue” sounds the same in Korean as it does in English. Lucas tried to order some soup to go with it, but through the hilarity of charades and cultural differences, we actually ended up with a bowl of local rice wine instead. Yes, a bowl. It turns out that dongdongju is served this way traditionally and is a common fair drink alongside the barbecue, so our server can certainly be forgiven for assuming we wanted the popular choice.
Despite it’s somewhat dubious opacity, the wine was tasty and refreshing after our long walk. And when the single dish of barbecue showed up, suddenly my erstwhile companion understood why I hadn’t ordered a second dish myself. The heaping pile of pig had been cut into chopstick friendly cubes and was served alongside a piquant chili sauce, some tiny brined shrimp, sliced onions, mixed salt and pepper, and green hot peppers (and of course there was kimchi). We were free to mix and mingle the flavors as we pleased from there, and I quite enjoyed the experience. Even the brined shrimp went well with the pork, much to my surprise. We chatted, ate and drank for almost an hour but were unable to finish either the pork or the wine between just the two of us.


LED cherry blossoms in shifting colors. Despite my rush to see the real flowers, I took a quick detour to watch the light show. When I got to the road by the stream I was overwhelmed by the number of people. During the day, I had to wait my turn to get up onto the bridges for photos, but now the bridges were so crammed that even people trying to get away from the railings to make way for the next visitors had to push their way physically through the crowd. It wasn’t a lack of politeness, just the sheer volume of humans in such a tiny space made it impossible to get out of someone’s way without pushing into another person. At one point someone backed into me and leaned on me, and only realized I wasn’t the railing when I moved. They were, of course, apologetic, but that’s how crowded it was!
The area of the yellow flowers and fake white roses was first. Although we’d spotted the roses were fakes, I had thought at the time it was just about making a pretty pattern, which is harder to do with living flowers. Now at night I realized that each false flower was connected to a hidden wire because they glowed magnificently, casting a pure white light up on the blossoms above them.

This was another tempting snack I’d read about online and decided I wanted to try. Plus, it had been 4 hours since lunch and I knew I had a few more hours of standing in line and bus riding before I would be back in Busan. It was time to grab a snack anyway. On my way through the stalls, I came across these clear glass-like treats. They were served with a kind of powder that stuck to them, and many Koreans seemed quite taken with them. I decided to pass because I have an aversion to all things gelatin (there is no room for Jell-o), and the Asian desert culture is heavy on foods that have a gelatinous, jellyfish kind of texture. Which is not to say that I don’t have love for other Asian desserts. I enjoy the glutinous rice and sweet red bean paste concoctions. You can see from the picture this stuff looks like it could go either way: gelatinous or glutinous, and in a situation where I had more time, I might
have given it a shot just to find out, but as it was already after 8pm and I was not yet near the bus station, I had to forgo the mystery in favor of a more well known potato based snack. This turned out to be dusted with cheese powder and was a lot like eating very thick cut, fresh potato chips, yum!