I have come to the realization recently that I am not now, nor am I ever likely to be “a blogger”. Despite the fact that I have been writing in this format for over 5 years, I still feel more like a BBC television series than a social media trend-setter.
According to this study, most bloggers write less than 1000 words per post and get the best results when they publish multiple times a day. There’s a lot more involving writing times (usually short), research work (usually minimal), editing (rare), and marketing strategies (very common), all of which points to the fact that my style is the direct opposite of what everyone in the blog-o-shpere is doing these days.
I am not going against the pack because I dislike modern social media trends, or short form articles. I read lots of content like that and enjoy it. However, when it comes to my own blog, it’s not about what I want to read, it’s about what I want to create.
I like to write long winding narratives. My average post is 3,500-4000 words. I rarely write less than 1,500 and try to cap myself around 5,000. I recently read an article about the way that the rise of quality cell phone cameras has led more people to live through their photos than through their bodies. I love photography, and you can pry my Instagram from my cold dead hands, but I always take some time to put the phone away and be present in a moment. By writing a longer story, I can include these physical sensations that are often forgotten and certainly not visible in a photo.
I could theoretically turn one 5,000 word article into 5 1,000 word posts? I already break my stories up into “chapters” to prevent a text overload. I feel like making them too short would destroy the flow. Somewhere my high school creative writing teacher just got the chills. Since I pretty much never get feedback about the article length or frequency from my hypothetical readers, it’s just up to me to decide where to start and end a single post to get the best narrative arc.
Hours Per Article
Writing long narratives also takes more time and mental energy. Those 1k word max bloggers spend an average of 3.6 hours per post. I need to be in a head space where I can put myself back in time and recall all those feelings. I’ve noticed that when I jot off a post too quickly it tends to feel shallow later on. I have a full time job, and a host of mental plates to keep spinning, so I can’t actually write every day, no matter how much I’d like to.
On top of writing, I take time to edit my words and my photos. I re-read and revise. I choose the best photos to fit the story. It can take a solid week of working 2-3 hours each day to get one post ready to publish. The math tracks, because 5x 3.6 is 18. I may have a similar words/hour rate, but since my articles are all so much longer my hours/article is really high.
I feel like there’s a perception that social media content creators are obligated to produce and produce and produce. If you don’t put something out regularly, people will forget you. We waited 2 years for the last season of Game of Thrones. We are still waiting for the last book. When I said I felt more like a BBC television show, I was thinking of shows like Sherlock, Luther, or Dr Who: shows that often only release 5-10 episodes a year.
I’ve published an average of 44 posts a year for the last 5 years, which is a very respectable number! The problem is, I am terrible at managing the release of content. When I’m on a roll, I publish as often as once a week, but when I’m busy or traveling I might not publish for months at a time.
Despite the fact that the statistics say that those who publish most get the “best results” (measured in clicks = money), most bloggers (60+%) fall into the range of 2-6 / week to 3-4/ month. A mere 15% fall into the “irregular” publishing schedule, which is more my speed.
I like having an audience, but this is really something I do for myself. People often ask me why I don’t monetize and I’ve looked into it. The amount of work required to cultivate and maintain a following, pursue ads or influencer opportunities is a LOT. It only looks easy because of the “grass is greener” mentality. Additionally, I find that having to do something almost instantly sucks the joy out of it. I think part of the reason I’ve sustained this for 5 years is that it still brings me much more joy than stress.
On top of the work (whether you do it yourself or pay a social media manager to do it for you), there’s the comments section. I honestly do not know how public personalities do it. Every time I think “gee it would be nice to have more followers”, I see some horrible re-tweet of trolls and sub-Reddit forum dwellers destroying some poor woman for existing in a way that isn’t instantly sexually submissive and pleasing. As an opinionated, fat feminist, I feel like I would not go unscathed.
I made a Facebook post about the absurd new laws in Alabama and allowed some friends to share it. Within a day, I had some rando I don’t know in any way telling me that I must like ripping arms off babies. I blocked him. I don’t feel any need whatsoever to engage with that kind of rhetoric on my personal page, but I wonder how I would deal with it if I were more well known? I don’t think I really want to find out.
What’s My Point?
As I am embarking on another summer travel sesh, I realized that I haven’t finished writing last summer or even begun to write last winter’s adventures which covered Taiwan, Jordan, Egypt and Malaysia.
I’m far far behind in academic writing as well, since I’m trying desperately to embark on the next stage of my so-called career which involves trying to wrangle myself a PhD.
In fact, I have so much writing I want to do that I’m thinking of taking the majority of my next winter break to pull a Hemingway: go to a hotel in some other town and write for a month. Maybe then I’ll catch up with myself?
As if this weren’t enough, I have a deep sense of social anxiety that constantly tells me no one likes me, no one cares, no one reads this, I don’t matter. On the internet, follows, likes and comments are the way that people get validation. I rarely look at my statistics because I have a hard time not comparing myself to more popular online presences. I have a friend (IRL friend) who gets 75-200 likes on practically everything she posts on her personal Facebook account. My most liked post had like 14. I don’t want to get that in my art-space too. It’s one of the reasons I love Instagram so much: nature photographers are really a supportive community and it feels good.
Sometimes I just have to tell myself I’m not doing it for the likes, I’m doing it for me and anyone who wants to come along for the ride is more than welcome, but not required.
That’s a policy I try to apply to more than just this blog, but sometimes it bears repeating.
So, that’s me: the irregularly publishing, long-form article writing, Gallivantrix.
See you when I see you.
This is the forerunner of another long-ish dry spell interspersed with some of my iconic travel selfies. Usually I post photos of the places I’m talking about, but since I’m talking about myself, why not?
I’ll be visiting America this summer, which makes me very uneasy. I’ve been thinking more and more of writing about moral philosophy in addition to my travel stories but I think I’ll wait until I’m safely in and out of the Border Patrol jurisdiction. I have to show up in person to renew my driving license (not again for 12 years after this) which is what I use to prove I can vote so it’s kind of important. Additionally, my mother is finally semi-retired so after a visit with her and my niblings, we’re heading over to Ireland for a couple weeks.
Naturally, I won’t be able to write or publish while I’m on the road, and probably not for the first few weeks I’m back in Korea starting the new semester with yet another class I’ve never taught before and have to make materials for. So, no new articles until the fall. However, I’ll do my best to update the Instagram regularly with views and fun times in Seattle, Memphis, Paris, and Ireland.
Enjoy the summer!